For two seasons, I Executive Produced and co-Creative Directed the Aflac Racing campaign. Every aspect of the project from the website, banner ad campaigns, data mining, promotions, online video, to third-party associations and affiliations.
Weekly updates were key to keeping timely information to the site.
I accompanied the media production team out to LA to work with Carl Edwards. Carl and I shot some great video for the web including some funny pieces about the Aflac Duck that were well received.
Managing the the online promotions surrounding Aflac Racing was a bit part of the process. Creating promotions that would drive traffic to the site as well as allow Aflac to gather potential prospects was key.
I worked with numerous third-parties, such as this product vendor, to offer specialty items on the site.